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2140 Winthrop Road
Lincoln, NE, 68502
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queen bees

Jennie O'Dell


It is not a dirty word. It is not a word that is or should be thrown around lightly.

It is a movement, a belief, that all humans should be treated equally. There is no superior gender.

Today we celebrate women, who in the public eye or in every day life, are breaking the glass ceiling and showing the world that we are more than meets the eye. We are strong, we are smart, we are independent, talented, beautiful, brave, unique, and are a force to be reckoned with.

To celebrate International Women’s Day, here are some inspirational women who have taken the world by storm and have/are changing the way the word “feminist” is being perceived as.


Actress and producer. Viola Davis is the only African-American to win an Academy Award, Emmy, and a Tony.


“You can’t be hesitant about who you are.”

“You are born being worth, and that’s a message a lot of women need to hear”

“I believe that the privilege of a lifetime is being who you are...truly being who you are.”

“Do not live someone else’s life and someone else’s idea of what womanhood is. Womanhood is you. Womanhood is everything that’s inside of you.”

Roxanne Gay

Writer, professor, editor, and commentator from Omaha, Nebraska. New York Times best selling author for her essay collection, Bad Feminist.


“We don’t all have to believe in the same feminism. Feminism can be pluralistic so long as we respect the different feminisms we carry with us, so long as we give enough of a damn to try to minimize the fractures among us.”

“I embrace the label of bad feminist because I am human. I am messy. I’m not trying to be perfect. I am not trying to say I have all the answers. I am not trying to say I’m right. I am just trying - trying to support what I believe in, trying to do some good in this world, trying to make some noise with my writing while also being myself.”

Reese Witherspoon

Academy Award winning actress, producer, and entrepreneur.


“I believe ambition is not a dirty word. It’s believing in yourself and your abilities. Imagine this: What would happen if we were all brave enough to believe in our own ability, to be a little more ambitious. I think the world would change.”

Dr. Mae Jemison

First African-American woman to travel in space.


“Don’t let anyone rob you of your imagination, your creativity, or your curiosity. It’s your place in the world; it’s your life.”

Erin McKean


Lexicographer and founder of the non-profit, the world’s biggest online dictionary, previous editor-in-chief of American Dictionaries for Oxford University Press, and author of the Weird and Wonderful Words books. The Secret Lives of Dresses, and The Hundred Dresses.

“You don’t owe prettiness to anyone. Not to your boyfriend/spouse/partner, not to your co-workers, especially not to random men on the street…...Prettiness is not a rent you pay to occupy a space marked “female”.

Marie Curie

First woman to win a Nobel Prize and the only person to win a Nobel Prize twice;  for her work in Chemistry and Physics.


“We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.”

Malala Youzafai

She was only 11 years old when she started “blogging about that like was like under the Taliban for the BBC” under the pseudonym Gul Makai ( At the age of 15, she was shot in her head and neck by the Taliban when boarding a bus to advocate for Pakistani girls’ education. In April 2017, Malala became a United Nations Messenger of Peace.


“We realize the importance of our voices only when we are silenced.”

“Each time a woman stands up for herself, she stands up for all women.”

“I raise up my voice not so I can shout, but so that those without a voice can be heard. We cannot succeed when half of us are held back.”

Eleanor Roosevelt

“Revolutionized the role of the First Lady.” She was the first First Lady to speak openly and be involved with women’s rights and civil rights issues.  


“The future belongs to those who believe in the beauty of their dreams.”

“No one can make you feel inferior without your consent.”

Katherine Johnson, Mary Jackson, and Dorothy Vaughan

The three female African-American mathemeticians, known as “computers in skirts”. Recognized in the 2016 film, Hidden Figures, for their work on the Redstone, Mercury and Apollo space programs for Nasa (The Guardian).

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“I don’t have a feeling of inferiority. Never had. I’m as good as anybody, but no better.” - Katherine Johnson

Barbara Jordan

American lawyer, educator, and politician elected to the House of Representatives in 1972 and leader of the Civil Rights Movement.


“One thing is clear to me; we, as human beings, must be willing to accept people who are different from ourselves.”

Ruth Bader Ginsburg

First generation American, Associate Justice of the Supreme Court, and pioneer of gender equality.

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“My mother told me to be a lady. And for her, that meant to be your own person, be independent.”

“Women belong in all places where decisions are being made….It shouldn't be that women are the exception.”

The Suffragettes

Fought for women’s rights in the 1920s, led by Emmeline Pankhurst. In particular, they fought for a woman’s right to vote. This group led both peaceful and tests. radical protests.


“Men make the moral code and they expect women to accept it. They have decided that it is entirely right and proper for men to fight for their liberties and their rights, but that it is not right and proper for women to fight for theirs.” - Emmeline Pankhurst

“Remember the dignity of your womanhood. Do not appeal, do not beg, do not grovel. Take courage, join hands, stand beside us, fight with us.” - Emmeline Pankhurst

Laverne Cox

Openly transgender actress on the hit series, Orange is the New Black, and LGBT advocate.


“We are not what other people say we are. We are who we know ourselves to be, and we are what we love.”

“By doing the work to love ourselves more, I believe we will love each other better.”

Happy International Women’s Day.

always beyourself,


Spring Lookbook

Jennie O'Dell

Spring is approaching and do we have some looks for you! We teamed up with Amber from Creative Hair and Design to put together a Spring Lookbook to give you be babes some outfit, hair, and makeup inspiration!


Amber kept it very laid back for the hair with loose curls and a half up twist. This style will be perfect for any occasion! For makeup, she wanted to do something very light and playful for the springtime with pinky tones and iridescent reflection!  

Snap Out of It Bodysuit ($45) Take A Chance Denim Jean ($78) Zane Black Strappy Bootie ($44.50)

Snap Out of It Bodysuit ($45) Take A Chance Denim Jean ($78) Zane Black Strappy Bootie ($44.50)

There is nothing better than having a piece that you can wear time and time again, BUT in different ways like our Georgia Floral Wrap Dress ($68.00). Need a statement piece to jazz up any outfit? Wear the wrap dress as a kimono and you’ve got the perfect outfit for a casual date night, lunch or brunch with friends, or a fun night out!

Or you can wear our Georgia Floral Wrap Dress the traditional way, which is perfect for a Spring wedding or dinner out with a special someone! We spiced up the dress with our Zane Black Strappy Bootie ($44.50), but feel free to wear this dress with your favorite pair of strappy sandals or heels!  

This outfit just screams Spring Time! Everything from our Jones Linen Blazer ($54.50), to our Sienna Distressed Jean ($72.00). You will definitely be ready for the nice weather in these classic pieces!

We LOVE accessorizing! So pair these timeless pieces with some statement earrings, a snakeskin belt, and our Zane Snakeskin Strappy Boot ($44.50).


One word...JUMPSUITS! If there is one piece of clothing you should get for the springtime it is a jumpsuit, like our Carried Away Striped Jumpsuit ($49.50). You can dress it up, like we did with a fun belt, cabby hat, and our Zane Black Strappy Bootie ($44.50), or dress it down with a pair of sandals! You cannot go wrong with a piece like this!


Have fun with your outfit by mixing patterns with color! Our Paris Satin Tank (in Bright Yellow, $38.50) will brighten up any outfit, especially paired with Cyrus Bandana Top ($46.50). To finish off the outfit you can never go wrong with a pair of girlfriend jeans like our Coastal Destroyed Jean ($68.50).

Shoes: Zane Black Strappy Bootie ($44.50)


And finally, the PERFECT Spring dress is here for you! Our Santa Barbara Midi Dress ($54.50) will be your new go to dress. The geometrical white and mustard print is epic, the midi length is perfect for any occasion, and the button down detail in the front makes the dress a perfect cover up when going to the pool!

I hope you all enjoyed these looks! Come shop all of these pieces and more in store or online! And make sure to book an appointment for a new Spring look with Amber at Creative Hair and Design and follow her on Instagram at @amberwavesofhair.

always beyourself,


Go Bold With Belts

Jennie O'Dell

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Do you ever feel like your outfit is lacking something? Like you need one more final touch to make a statement and complete your look? What you’re in NEED of is a BELT! They transform an outfit and there are SO many ways to wear them! Belts have quickly become an essential item in my closet. I almost feel naked without one! They have created trends that everyone wants to copy! Rhinestone and chain belts? You need at least one! (Or maybe five) You can style up a graphic tee or a basic, simply by adding a cool belt! You can completely reinvent a dress or skirt by cinching a belt around the waistband! I selected SIX looks just to show you how!


We all have those tops in our closets that are incredibly cute but need a little bit more than funky jewelry or great shoes to bring the whole outfit together. When you have a top as cute as our Blue Skies Crop Top, throw on a western style or chain belt to livin’ up the look! Take a look at what this outfit looks like without a belt and then what it looks like with one! Totally different look and LOVING it! Belts can effortlessly transform your look for a certain occasion too! Need an outfit for a country concert? Add the western belt with this top and you’re good to go! Needing an outfit for a night out? Hook on our chain belt and head out the door!

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Details: Blue Skies Crop Top $43.50, Coastal Destroyed Jean $68.50, Zane-Black/White Snakeskin Boot $43.50, both belts are $18.00.

LOOK 2 & 3:

It’s easy to get in to a routine of wearing the same belt with a pair of pants or a dress when you buy the garment that way. However, you can swap out the belt it came with for a belt already in your closet and give yourself a fresh new ensemble! Our Hot Tamale Pleated Trousers originally came with a matching red belt, but by adding this wide, black belt instead, it accentuates Shelby’s waist and creates a more dramatic, yet elegant look! Adding a different belt can also make it easier when it comes to adding accessories! Black leather earrings and black strappy heels were added to complete the look! I also showcased this swap out on our Malibu Striped Wrap Dress! Sometimes swapping out the belt makes a world of difference!

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Details: You’re The One Crop Top available in ivory, black, heather grey, navy, burgundy, and light olive $34.00, Hot Tamale Pleated Trouser $48.50, Cashmere Black Suede Heel $39.50, Malibu Striped Wrap Dress $51.00.


When you have 15 graphic tees in your closet like I do, it can be hard to come up with creative new ways to style them. Pairing them with the same ole jeans and shoes can easily retire those graphics to the back of your closet! Don’t let yourself do that! Styling up a graphic tee with a chic blazer is step one! Step two, add that trendy jewelry you have been DYING to wear! And step three, grab your BELTS! By adding a snakeskin belt and mixing it with the stripes of the blazer, it really turns your whole look into a STATEMENT! With the graphic being a solid washed black, the snakeskin belt adds a little pizazz! Now, let’s take you out of your comfort zone a little by cinching the blazer with a belt! By switching out the belts, you not only have one statement look, but TWO statement looks using all the same pieces!

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Details: Read Between The Lines Balzer $59.50, Metallica Black Faded Tee $69.00, Coastal Destroyed Jean $68.50, Zane- Black/White Snakeskin Boot $43.50, both belts are $18.00.


If you notice, our Louise Polka Dot Skirt doesn’t have belt loops to help you guide the belt for the most flattering look. That’s okay though because you DON’T need belt loops! It can be quite terrifying trying to find the ideal placement for your belt when putting it in the wrong spot on your torso can make or break your look! But don’t worry! By laying the belt over the waist band of the skirt, you can replicate the same look you would get if it had belt loops! Cinch the belt around your waist, which will trim you up and give you the most flattering fit and makes us short people look taller. YAY!

Details: Jameson Cropped Tee available in off white, black, and alpaca $28.50, Louise Polka Dot Skirt $45.00, Stack Chunky Lace Up Boot available in camel and black $49.50.


RHINESTONES! A girl’s best friend, right?! When you have a great outfit but lack the bold statement jewelry or the patterns, a rhinestone belt will take you over the top! With the cold temperatures we are facing here in Nebraska, it is always a question of how to wear bodysuits. They are perfect for summer, but almost seem impossible for winter! I paired this bodysuit with a mock neck turtleneck to warm up the look! Taking the look a step further, I paid it with a rhinestone belt to make this outfit one BOLD statement! A rhinestone belt doesn’t always have to be dressed up. An alternative for a statement belt like this could be pairing it with a graphic or plain tee with a pair of jeans and sneakers! If you want to dress up the belt even more though, take a little black dress and add the belt around your waist! There are several ways to style this incredible belt!

Details: You’re The One Crop Top available in ivory, black, heather grey, navy, burgundy, and light olive $34.00, Snap Out Of It Bodysuit available in black, mustard, and white $45.00, Just Your Basic Mom Jean in medium denim $70.00, Rhinestone Belt $45.00.

AND FINALLY: For those little black belts that are extremely versatile but you're tired of wearing the same way over and over again, here are TWO NEW ways to style them with your outfits! Instead of tucking the extra length of the belt back in the loops, wrap them in the front for unique ways to accent your more basic looks without taking all the attention away from the garments! Follow the steps below to see how!

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Details: Another Day Basic T-Shirt available in alpaca and black $31.00, Not Your Average Mom Jean $70.00, Cashmere Black Suede Heel $39.50, Black Belt $18.00.

As you can see, belts are essential to have in your closet! These six looks barely scratch the surface of all the different ways there are to style belts but hopefully this is a good starting point for you! They can make any outfit unique and change your silhouette all depending on the look you are trying to achieve! If you are in need of assistance, feel free to reach out to us! We are all more than happy to help with ANY of your styling needs! Be adventurous, be BOLD, and try styling a belt with your next outfit! And always remember to beyourself!




Jennie O'Dell

It’s the MOST wonderful time of the year!!!! That is…… for us fashionistas (; That’s right ladies, we went to MAGIC! All of last week was devoted to finding the latest and greatest pieces for you to shop at beyourself. Yes, we were brought to Vegas for work, but we managed to squeeze in a little fun!



MAGIC is an all-day, all-week convention and man, did we put in some work! We are so excited for you to see all the new goodies we brought back. And, of course we had to try out some of the new ‘fits for ourselves:


All looks now available in-store and soon to be online!



After a long day, what better to do than eat some delicious food and sip on some yummy cocktails!?! Featured are dishes from Libertine Social, located in Mandalay Bay, as well as Yellowtail Sushi, located in the Bellagio.





All work and no play is NO FUN! To take a break from the clothes, we went to The Neon Museum, which is filled with old signs that use to light up all of Vegas. This museum had everything from the old Hard Rock guitar to the old Moulin Rouge letters. Talk about a walk down history lane!




And that’s a wrap, Vegas! We had such an amazing week at MAGIC and can’t wait to share our new finds with you. We are constantly getting in NEW ARRIVALS every week so make sure you stop in to be the first to see all of the new new!


-Meredith, Jennie, Lindsey, and Taylor

BE BOSS Indigo Eye Designs by Kelsey Young

Jennie O'Dell

I met Kelsey a little over a year ago when she first started working at beyourself. She walked up to me, said, “Hi, I’m Kelsey!”, and automatically gave me a huge bear hug. In that moment, I thought, “this girl is so sweet and genuine...I like her already”. In the year that Kelsey has been working at beyourself, I soon learned that there was more to her than warm hugs and a smile that will light up a room. She is a boss babe who is working two jobs, all while making her mark in Fashion Design AND building her career as an Esthetician.

Photograph By: Michael Pysh

Photograph By: Michael Pysh


It all started eight years ago when Kelsey would attend rave festivals where everyone would make their own costumes.

She began by making fluffies - furry leg warmers or boot cover ups - for herself, but soon decided to sell her creations at festivals and art shows. Kelsey got her following by selling upcycled clothes, hula hoops, and wire wrapped jewels with her original business, Spirit Custom Creations. After three years with this brand, Kelsey realized that she wanted to focus on sewing and creating her own line so that she could build a business.  

Thus Indigo Eye Designs was born.

“Indigo Eye Designs was based on being inspired by the rave scene….when you go to that kind of place, it is really open with loving arms and everyone is accepted for who they are regardless of what you’re wearing. What you are wearing is an art form and how you express yourself. I wanted to bring that feeling out into the everyday life; so encouraging people to wear what they want to wear, not just in show, but in regular life. That is what my motto is, that is what Indigo Eye Designs is: be who you are regardless of your age, gender, size…. Wear what you want to wear. Be who you want to be, regardless of the restrictions society has put on you. Do you regardless of it.”

Where the name, Indigo Eye Designs, came from…

“I’m really into energy. I’m a reiki practitioner, and I’m really into chakras: the seven main energy points of the body. Indigo Eye represents our third eye chakra because our third eye chakra is the color indigo and it’s the mind’s eye. So, Indigo Eye, I create everything in my mind’s eye before I actually create it.”

Omaha Fashion Week

After talking to her friend, Crystal, who is also a fashion designer and hugely involved in Omaha Fashion Week (OFW) and fashion weeks across the country, Kelsey got the idea of applying to showcase her line at the 2018 show. With a little hesitation and some words of encouragement from her friend, Kelsey applied and got accepted to be apart of Omaha Fashion Week 2018.

“I applied last year, and I got accepted and I did OFW 2018 and I just did me...and I just keep doing me and it keeps going and that’s what I want to tell everybody, just keep doing you.”

Taking inspiration from the rave scene, Kelsey has developed her own identity. “I use bold, black and white stripes, colors, and flashy sequins because it is eye catching”.

Some of her most memorable pieces:

The Indigo Angel made up of the Jellyfish Jacket and the Wicca Dress

First Photograph By: Heather and Jameson Second Photography By: Mike Machian

Photograph By: Heather and Jameson

Photograph By: Heather and Jameson

“Omaha Fashion Week has given me a new home where I can express myself and I can share my designs and they are still accepted, which is really cool.”

Photographs By: Heather and Jameson

“What’s really cool about OFW is, it’s kind of a mini scene itself. People go to OFW, and being involved in it, one of the best pieces of advice that I got was actually from the guy who started OFW…...I didn’t know he was the guy who started OFW until after talking with him. He told me, the best advice that he could give me was to make things that people want to come and buy to wear to the next show. So people bought my stuff and I went to OFW fall show in August, just to go and people were wearing my stuff and they loved it. You could see this chick who wore the Jellyfish Jacket across the room and everybody loved it and everybody wanted it. And so that was when I was like ‘I’m going to do this again, but do more with the sequins and stripes that everybody loved so much’…..I’m just giving the people what they want, but that's also what I love.” - Kelsey

“That's so cool that you are able to make things that you love, but other people love too. You are not just accommodating a certain market, you are just doing you and people are liking it, following it, and buying it.” - Allie

“And that’s just it. I’m being myself and I want to portray that. That is what my message is to people. If you want to do something with your life, then do it. You don't have to work your regular 9 to 5 job and be miserable. Go out and do what you want to do and make it work. And if you make it work, you can make a living off of it and be happy. FIND YOUR HAPPINESS AND DO IT.” - Kelsey

Kelsey for beyourself boutique

Not only is Kelsey keeping busy creating her new line for the upcoming Omaha Fashion Week, but she is also working with beyourself to recycle pieces that were too damaged to be donated by either restructuring those items, or using the material to make fun accessories!

**Kelsey started out upcycling and recreating clothes and now she is doing that for beyourself. Can you say FULL CIRCLE??**

Some of the awesome pieces she’s made so far….

Turning a Wrap Dress Into a Kimono

Making A Dress Into a Flowy Maxi Skirt


Recreating a Jumpsuit into a Crop Top


Recycling Fabric to Make Hair Ties and Scrunchies

What’s Next?
“My main goal is to eventually become a self owned esthetician, because I love doing esthetics and reiki. That’s my other 50 percent of my life. So...becoming an established esthetician. My other half is, keep pursuing my designer part of my life with Indigo Eye Designs and eventually getting in a store somewhere so people can go to a store to buy my things so they don't have to order online, or they could order at a store, or I could have a rack at a store….having somebody buy my designs and put it on their website...Maybe even later, later down the road, having my own boutique, but have it just be consignment so I can help other artists get their art out there. Whether it be designs, paintings, jewelry making...just having a small shop for consignment to help other artists get their art out there into the local community….I think having a spot where local artists can be recognized locally would be….that's like my ultimate dream.”

What does being yourself mean to you?

Being yourself means to me, showing who you truly, genuinely are regardless of what other people think and staying true to yourself regardless of the judgments society puts on us and holding your head high, being proud of who you really are regardless of your age, gender size….holding that confidence” and having people around to help you be who you are.

“I get off on helping and picking people up and making them feel good about themselves.” - Kelsey

“That is what I love so much about styling people and putting them in clothes that I think they would look amazing in….you (Kelsey) probably get it a lot working at beyourself and also designing clothes. You come up with these creations and outfits and people say “I would never think of wearing that.” - Allie

“Oh all the time! I’m too old to wear that, I’m too fat to wear that, I’m too….and it’s like, no no no, you are not - everybody, every BODY is different, age is just a number...People, especially women, think “After this age I can’t wear this. After I have children I can’t do this”, but no, if you want to do it, JUST DO IT!” - Kelsey

“F whatever society thinks.” - Allie

“It’s all about making a piece fit your style and being comfortable in it, in your own body.” - Kelsey

“If you want to wear a deep v bodysuit and you are sixty years old, fucking rock it.” - Allie

“Like me, if you want to wear bright neon velvet pants and a bunch of sparkly sequins out to brunch then do it!” - Kelsey

“Yeah, if people want to look, then let them.” -Allie

“We get people in all the time that say, “I wish I could wear that, I wish I could pull that off”, but the truth is, you can. It’s a mindset, you can do whatever you want.”  - Allie

Photograph By: Heather and Jameson

Photograph By: Heather and Jameson

Closing Remarks

“I’m just really appreciative of all of my supporters…..I mean I wouldn’t be able to do it without the support of others: people buying things from me, encouraging me to go out and do the things that I do, so I am just really appreciative of all of the wonderful people in my life.” - Kelsey

Where can you catch Indigo Eye Designs at next?

Kelsey will be showing her new line at the Omaha Fashion Week Spring 2019 show on March 2nd.

Use the promo code “INDIGO” for 15% off your sale!

always beyourself,