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2140 Winthrop Road
Lincoln, NE, 68502
United States



Read about all our favorite things!


Tis' The Season

Jennie O'Dell

One of the most FUN parts of working at beyourself is getting a chance to collaborate with local creatives! There is nothing more special than working with like-minded individuals that want to produce meaningful work, build each other up, and make their clients feel like ONE IN A MILLION!  Last Sunday, Chelse (CHELSE LYN PHOTOGRAPHY), Sammi (Hair By Sammi) and I got together for a Holiday shoot! The day was full of laughs, bomb braids, top model worthy posing, and eye-catching photography.

One of the most FUN parts of working at beyourself is getting a chance to collaborate with local creatives! There is nothing more special than working with like-minded individuals that want to produce meaningful work, build each other up, and make their clients feel like ONE IN A MILLION!

Last Sunday, Chelse (CHELSE LYN PHOTOGRAPHY), Sammi (Hair By Sammi) and I got together for a Holiday shoot! The day was full of laughs, bomb braids, top model worthy posing, and eye-catching photography.

Here is the finished product….


Want to have fun with your Holiday look while getting pieces you can wear time and time again?? THIS LOOK IS FOR YOU. Throw the Desert Babe Shag Jacket ($51.00) over the Good To Go Lace Cami ($38.50) with the All About Me Pants ($49.50) and you have the PERFECT outfit for any Holiday party, night out, or special occasion coming up. For a hairstyle that will last ALL NIGHT, go for some braided pigtails!

Shoes: Lily Striped Heel ($36.50)  


Have we told you about our Betty Polka Dot Pant ($36.50) yet?? If not, let me introduce you to one of the most comfortable AND stylish pants ever. Wear them with the All About You Sweater ($46.50) and you are good to go for the Holidays! And if you are going to wear an outfit as awesome as this one, you are going to need an equally as amazing hairstyle to go with it like the twists Sammi did on Tiffany!  

Shoes: Portia White Slingback Heel ($36.50)


There is nothing more timeless than an asymmetrical body-con dress like our She’s Irresistible Dress ($39.50). You can easily dress up this outfit with fun accessories or wear a statement coat with it like our Central Park Teddy Bear Coat ($78.50) to keep you warm! To finish off your look, do something fun and different with your hair this Holiday season, like some twisted pigtails!

Shoes: Katz Black Ankle Strap Heel

Thank you to Chelse Lyn Photography for capturing these photos in all of its realness, through all of the hiccups, cold weather, and laughs along the way  

Make sure to check out her work and book a session with Chelse Lyn Photography at


If you are needing a quick updo, a simple trim, or a new hair style or the New Year make sure to visit Sammi at Hank & Ax or on her Instagram, @hairby_sammii!


Don’t forget to check out all of the amazing clothes at beyourself either online or in-store!

Happy Holidays!


Holiday Pregnancy Look Book with Tawny

Jennie O'Dell

It’s that time of year for Holiday Parties, Family Photos, and celebrating any big moment in life! We had the opportunity to shoot with Tawny, who is 32 weeks pregnant and radiant, to put together this look book for the Holiday Season!


Our Cozy Winter Sweater ($41.50) is the perfect top to wear this season! Oversized sweaters are a great go to piece to wear when you are expecting and the neutral color block is a classic, timeless style that you’ll be able to pair with anything. Plus, you can wear this top comfortably after you give birth!

Now these jeans have been tried and loved by anyone and everyone that has put them on! Not only is the waistband suuuuper stretchy, but the magic of these pants is that they are actually SPANX! The SPANX material helps you feel put together while being comfortable! **These are a great option for Thanksgiving!! No need to unbutton your jeans at the end of the meal when you have a stretchy waistband!!

Pair our Cozy Winter Sweater and SPANX Ankle Jean-ish Legging ($98.00) with a chunky heel like our Mariko Oatmeal V Cut Heel ($37.50) and you have the perfect outfit!

Need a dress for the Holidays? Our Juliette Dress (Available in Two Colors, $56.00) is a great option! The metallic gold pinstripe gives the dress a festive look, the empire-waist is perfect if you have a bun in the oven, and the balloon sleeve with the ruffle sleeve adds a feminine touch! The Boho look is a great trend for any woman that is expecting and the draping effect is a perfect style keeps the look of the dress after your baby arrives!  

Two Words: WRAP DRESS! This should be a staple in everyone’s wardrobe. The benefits of a wrap dress are endless: wear it during or after your pregnancy with ease with the ability to adjust how tight or lose you tie the dress, wear it as a kimono by tying the straps in the back, dress it up with heels or dress it down with some cool combat boots, need I go on??

Side Note: Our Goldie Chunky Combat Boot (Available in Black and Grey, $48.50) have been tested and approved as the go to shoe if you are going to be on your feet for a long period of time!

Make a statement this Holiday season in our boldly striped sweater (Harper Striped Sweater, $42.00) while staying warm and cozy! This top is great to wear with a pair of jeans, like our Light of Day Skinny Jean ($80) and a pair of heels (Mariko Oatmeal V Cut Heel, $37.50) or rock it with some leggings and booties for a more casual look!

If you didn’t know already, we have a thing for jumpsuits here at beyourself. Ones like the Sienna Plaid Jumpsuit ($49.50) are a perfect way to feel comfortable while going from one Holiday gathering to another. Layer the You’re The One Crop Top ($34.00) underneath and you are good to go!

We hope that you got a couple of ideas for ways to show off your baby bump this Holiday Season! We just wanted to show all of the newly pregnant women that come into our store that they don’t; necessarily have to wear maternity clothes or think that they cannot shop at beyourself because of their baby bump! (Owner, Jennie O’Dell wore only beyourself clothes during both of her pregnancies.) It is all about finding pieces that make you feel comfortable and confident while you’re pregnant and ones that you can keep wearing after you give birth to your bundle of joy!

So, stop into either beyourself store and we would LOVE to help you find an outfit for any occasion that makes you feel confident and good about yourself!

always beyourself,


Rose Bowl Flea Market

Jennie O'Dell


What’s a SUNDAY FUNDAY without some shopping!?! On the second Sunday of every month, Olde Tyme Flea Market takes place at the Rose Bowl Stadium in Pasadena, California. This past Sunday was their 50th Anniversary so we HAD to join in on the celebration! Whether you are in the mood to shop, eat, or just discover some crazy knick knacks, this flea market has it all!


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If vintage clothes are your jam, you could say this place is the Disneyland of flea markets! They have everything from old school sweaters and denim jackets, to amazing Levis and mom jeans, and let’s not forget about the GRAPHIC TEES!

j e w e l s

Who else is a sucker for pretty, shiny things??? The flea market was full of vintage jewels as well as handcrafted pieces made by some local vendors who set up shop at the market.

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Want your home to look like an Anthropologie Catalog but not pay the price? The Rose Bowl Flea Market has some amazing finds that would be great additions to your home decor….. AND FOR KILLER PRICES!

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It wouldn’t be a Sunday Funday without some fries and yummy drinks!

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Feelin’ It Leopard Dress $42.50

The Cheetah obsession is REAL! Stop in to either location to get your hands on some cheetah print.

Hannah Floral Dress $65

We are loving all of our FALL FLORALS, especially on our new smocked dress! Shop this look in-store today.


There you have it folks, this is how beyourself does SUNDAY FUNDAY! Whether its the Rose Bowl Flea Market or a local market it Nebraska, you are bound to discover some treasures. Make sure to stop in to either location to also discover some CLOTHING treasures!



London West Hollywood Hotel

Jennie O'Dell

Here we are, back from another trip to Los Angeles and WOW are we still in a daze! This time around landed us at the London West Hollywood Hotel. Located in the heart of West Hollywood, the London is the perfect place to stay if you are wanting to explore the BEST OF THE BEST shops and restaurants, which we OBVIOUSLY did!

h o t e l a m b i a n c e


Iconic Glamour and Stylish Allure

London West Hollywood

This hotel is known for its elegant yet laid back vibe that serves as an “urban refuge” in this busy city.




Rooftop pool? YES PLEASE! One of our favorite parts of this hotel was the lounging area (Shocking, we know) which is located on the very top floor. All we are missing is a fruity cocktail!

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First night after arriving, we ventured out in West Hollywood and ended up at Gracias Madre, a plant-based Mexican restaurant that is known for their bold flavors and delicious drinks. Nothin’ like a snow cone cocktail to rinse down the Mexican spices!



What is better than having a killer restaurant right inside your hotel!?! Breakfast, lunch, and dinner, the London Hotel gets 5 STARS! Is it socially acceptable to wear our hotel slippers to dine???



There is a lot of hype around Catch LA, and for a good reason. The food, drinks, and ambiance lefts us absolutely speechless! Soooo here’s the thing, the food was SO delicious, we inhaled it all before we could snap some photos #sorrynotsorry.

w a r d r o b e


City Lights Top $44, Hair Scarf $20

You’re The One Crop Top $34, Benedict Trouser $49.50


Over The Rainbow Sweater $58

Daydream Sheer Polka Dot Top $35, California Dreamin Crop Flare $78,


Anita Striped Crop Sweater $45.00, Logan Midi Dress $54.50, With Love Polka Dot Romper $53.00


Logan Midi Dress $54.50, Beekler Clog Heel $39.50

Let It Go Striped Duster $55.00


Boston Turtleneck Tunic Dress $47.50


Milkway Sock Booties $51

Boho Chic Tassel Jacket $54, Nashville Mesh Bodysuit $42.50, Hair scarf $15

Rainy Days Blazer Coat $90

Finding multiple ways to wear a single piece of clothing is key to having a successful wardrobe. The easiest way to achieve that is one word: LAYERING! Putting a long sleeve underneath a dress, or throwing a jacket over a graphic tee can transform your look and make it easier to wear the clothes in your closet all year round! Not quite sure how to create a layered look? Let us help you! Stop in to shop with us at either location and we will help you achieve this trend.

Playing dress up is something we love oh so much, and we of course love to show off our style in such a fashionable city like LA! Thank you to the London West Hollywood Hotel for making our stay so magical. Until next time beautiful city!


-Meredith, Jennie, & Taylor

South Bay

Jennie O'Dell

And we are back! We missed LA and we are thinking (hoping) LA missed us. This round, we spent our time in South Bay. If you are looking for a nautical, beach-town feel, this is the place to be! Here are our fav parts of the area and some restaurant recommendations from us foodies (and of course our outfits of the week)

h o t e l a m b i a n c e


Portofino Hotel & Marina

Portofino Hotel is located right on the marina in South Bay and steps away from the King Harbor. The nautical aesthetic compliments the waterside location and gives a fresh, breezy feel during your stay.


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Two Guns is the perfect stop for those who are DTB (down to brunch)



Baleen Kitchen is the restaurant connected to Portofino Hotel. We hit up this place for a quick lunch (and a couple drinks of course)



Staying in South Bay, sushi is always a must! Sushi Chitose is a small joint with big flavors, which hit the spot after a long day of work





Tis’ the season for cozy knits. Change up the typical sweater top with a sweater DRESS to get the perfect combo of comfy & cute



A good pair of booties are ESSENTIAL for the cold months. We’ve said it before and we will say it again, our Mariko Sock Bootie is thee PERFECT boot to get you through the season



Now we all know doing your hair every morning is the WORST. This year, we are overcoming the greasy mess with a stylish hat. Not only does it save time on styling the ‘Do, but also adds some flavor to your outfit

Fall is approaching oh so quickly and we can’t say we are too mad about it…… Why? Because fall wardrobe is our FAV! Oversized sweaters, flare pants, fun hats, we are already OBSESSED with this seasons trends. Shop all of these looks in-store today!

Overall, the South Bay is the perfect escape from the busy city. It does not take long to fall in love with this place even if your stay is just for the weekend. Until next time LA, it is always hard to leave ya!


-Meredith & Jennie