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2140 Winthrop Road
Lincoln, NE, 68502
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Galentine's Day is the New Valentine's Day

Jennie O'Dell


Spread The Love

The misconception about Valentine's Day is that most people believe you have to have a boyfriend in order to validate the meaning of the holiday, but this is NOT the case! The holiday isn't always about boyfriends, fancy dinners, bouquets of roses, and giant stuffed animals. (Although, if this is what your Valentine's Day looks like, we are happy for you!) Valentine's Day is about spending the day with the people you love and showing them why they mean so much to you! For some, Valentine's Day will simply mean grabbing your best gal friends for a night out on the town and turning Valentine's Day into Galentine's Day! Whether you're going out to dinner, to the bars or clubs, or having a night in with Chinese take out and cheesy chick flicks, there is ALWAYS a way to spend quality time together. But a special day filled with your special people means having a special outfit for the occasion!

To the gals who need a little flare this Galentine's Day, we have some great outfit options that will transition you from day to a wild night out on the town! We dined at a Haymarket hotspot that offers an amazing visual experience as well as a divine experience for your taste buds! HopCat is decorated floor to ceiling in fantastic art and offers unique beverages and other delicious menu options! HopCat is known for their famous fries, so Shelby and I ordered the Mushroom & Swiss Stuffed Burger, a side of fries, and treated ourselves to the Peanut Butter Porter Pie for dessert. Let me tell you, it was FANTASTIC! I am a french frie LOVER and I always say I rate a place by their french fries and while they were truly amazing, I have to say the atmosphere and great service alone are enough to keep me coming back! HopCat is DEFINITELY a place you will want to wine and dine as soon as possible if you haven't already indulged yourself!


(Pictured Above) Blushing Velvet Crop Tank. $26.50, Keep Me Waiting Blouse. $42.50, Python Snakeskin Shorts (yellow and white). $41.50, Stack Chunky Lace Up Boot (camel and black). $49.50


(Pictured Above) State Of Mind Knit Top (white and black). $39.50, Hello Sunshine Pant. $54.00, Wulff Cut Out Mule Sandal (grey and black). $35.00


Sometimes being low-key with your gals, vegging on the couch with take out and a box of chocolates is the BEST way to go, so here are your comfy fits to get you through the day!

(Pictured Above) Hamptons Leopard Cami. $38.50, Led Zeppelin U.K. 69 Tour Tee. $68.00, Uptown Girl Pant (sand and black). $39.50, Wulff Cut Out Mule Sandal (grey and black). $35.00


(Pictured Above) You're The One Crop Top (black, ivory, light olive, heather grey, navy, and burgundy). $34.00, Blushing Velvet Blazer. $42.50, Wild One Leopard Bike Short. $29.50, Stack Chunky Lace Up Boot (camel and black). $49.50

If Valentine's Day isn’t for you, we won't hold it against you! Grab your girls, hit up your favorite bar, and drown out the holiday of love and just have fun with it! We selected the perfect anti-love day outfits for you!

(Pictured Above) All Twisted Bodysuit (black and hunter green). $37.00, Lydia Striped Mini Skirt. $38.00 , Milkyway Snakeskin Bootie (beige and red). $45.00


(Pictured Above) Remy Lace Cami also (black, red, deep teal, ivory and camel). $38.50, In Stride Moto Jacket (black and white). $71.00, Let Me Live HR Skinny. $44.50, Mariko Leopard Mary Jane Heel. $37.00


So Fine

It doesn't matter how you're spending your Galentine's Day as long as you are doing what you love with the people you love! Even if you are anti-Valentine's Day, sometimes the best way to show the people you care about them is as simple as spending the day with them!

Go out and spread some love and remember to always beyourself!



BE BOSS Noni Williams

Jennie O'Dell

It started off as just a photo shoot. It turned into two women chatting away - in between shots and outfit changes - about work, school, family, obstacles we’ve faced trying to reach our goals and how we’ve overcome them. Noni is a mathematics grad student working in data science, high school slam poetry coach, photographer and so much more all at the age of 25. She has accomplished it all with GRACE, perseverance, against adversity, all while keeping a smile on her face. This is what the definition of “boss” has morphed into for me.

So instead of just having a great memory from a photo shoot, we at beyourself decided to make this a thing – telling all of you be babes out there stories of women who are kicking butt at whatever they are doing in life.

This is the be boss series – not just to coincide with the name beyourself, but in hopes that for anyone reading these blog posts to find fortitude to BE a boss in their everyday life.


It has been said time and time again, but not enough people listen and act.


When you are able to nurture a hobby at a young age and integrate it into your adult life is an incredible thing. “If you are lucky enough to find your passion at a young age, don’t be afraid to foster it and let it grow….If you have this thing that you feel really passionate about, jump in with both feet.” Her love of math started at a young age and became a subject she could pursue in graduate school alongside data analytics.

“For me, math…in the bare sense of it is, finding a way to give context to the universe.” –Noni

Noni’s choice to pursue a Masters in a subject where she was a minority was not easy, but believes that everyone should OWN their choices. In a field where white men are the majority, there was an invisible, but ever apparent, wall between Noni and everyone else.

“As a black woman, I never saw myself reflected in the classroom and so that just compounded with not feeling like I could communicate with anyone…..There was a big push to get brown students into the classroom, but not a lot to make us feel welcomed or retain us.” – Noni

Even with this dissonance, Noni pressed on no matter how many times she became discouraged by the lack of diversity, from being thought of by her colleagues as inferior because she was a woman, or by being told she had to solve a problem a certain way no matter how valid her argument was.

“People want to invalidate answers when those that don’t look like us, or think like us stand up and give it.”

Life Lesson From Noni: When you are being discouraged and told that you are not doing something right or the “correct” way, as long as you are able to solve the problem in the end, do not let them put you down or invalidate you. We all have a different way of thinking, there is no “normal” we are all UNIQUELY OURSELVES and that is valid.

But none of this can be done without a support system or role models.

“100%, I don’t think I would be where I am today without my support system.” – Noni

Please remember: if you think you have no one behind you, you always do. Do not be afraid to ask for help or support, and NEVER be afraid to advocate for yourself.

Please remember: if you feel like you don’t have any role models in the field you are pursuing ...sometimes it isn’t easy to find them in person, but you can in books, through a public figure, or in a different field. Just because someone is pursuing a path different than yours does not mean you can’t look up to them. You can look up to their work ethic, how they overcame adversity, or how they make a positive mark on society. BUT not only should you find role models to look up to, but you should be a role model, for those you know are looking up to you AND for those you don’t know are looking up to you.

“If you feel like you don’t have someone to look up to, you must remember that there must be other people who feel that way…..Don’t be afraid to find your role models wherever they are….if you don’t see it, don’t be afraid to be it.”

Please remember: if you think that the field you want to pursue is over saturated. Even if you see it, don’t think there are too many people in that space. Create your own space. “There is always room for you to showcase what you like and what you love.” Do not compare yourself to others, or think that you have a certain timeline to accomplish a goal. Set goals, but accomplish them organically.

“There are going to be people out there that are going to put you down, make you feel inferior, and not worthy of your dreams, but remind yourself; you are worthy, important, beautiful, and amazing. You deserve everything that you work towards.”

“YOU SET THE TONE OF HOW OTHERS THINK THEY CAN TREAT YOU.” Which is all encompassing of this blogpost – “showing people, telling people, and having them recognize how you should be treated; how you deserve to be treated….and giving yourself enough GRACE to know when to set your boundaries and what those boundaries are.”

Please remember self-care and self-love. Noni remembers a time where she was “trying to be too much for other people.” She recognized this and asked herself, “Do I feel like this is nurturing me? Do I feel like I have a chance to be still? Do I have a chance to rest? Am I grateful for what I am doing? Do I feel appreciated?”

If you answered NO to any of these questions, remember, it’s okay to take a step back. “It is important to be mindful of the balance.”

What does being yourself mean to you?

“I think for me, being yourself is finding the self-love and finding the self-confidence to not be afraid to live how you want to live.”


From Noni.

“To people who once liked math but feel like maybe at some point you got away from it because we have this huge stigma against math especially in this country, especially for women. If you feel like you have an interest in something or a passion in something, don’t let somebody tell you it is not for you or that space isn't for you. Discover for yourself, see if the space is for you for yourself.”

From Noni’s mom who we casually ran into at the coffee shop we met at.

On the topic of authenticity “if you are going to be present, you may as well be you. There is only one of you, you don’t need to be anyone else. If you are being true to yourself, then you are authentically showing up and everyone else gets to experience you in that way. And it also helps reinforce that you know who you are and you start to trust your gut more often.”

The Georgian Hotel

Jennie O'Dell

And we are BACK in sunny Cali! With winter well underway, we needed a beach fix STAT. Where better to stay than in beach town, Santa Monica, at The Georgian Hotel?


h o t e l a m b i a n c e


The Georgian is a quaint little hotel right off the beach and steps away from the Santa Monica Pier. The hotel serves a DELICIOUS breakfast as well as yummy drinks that are much needed after a long days work!


Only blocks from our hotel is the Bay Cities Italian Deli and Bakery. Rain or shine, this hidden treasure is a MUST while staying in Santa Monica!


w a r d r o b e


Nina Oversize Leopard Jacket $65, Stack Chunky Lace Up Bootie $49.50, Sienna Distressed Jean $72

Central Park Floral Dress $67.50, Hat $20, Stack Chunky Lace Up Bootie $49.50


Louise Polka Dot Skirt $45, Sublime Freedom Soho Sweatshirt $68 -DIY crop the sweatshirt for a trendy new look!

Gold Smiley Crop Sweatshirt $110, California Dreamin Crop Flare $78, Count Me In Polka Dot Top $56, Wild One Striped Dress $51, Stars Align Tee $48.50, Stack Chunky Lace Up Bootie $49.50

Shop all of these looks now available in-store!

It never gets old exploring such an amazing city! We can’t wait for our next Los Angeles adventure!


-Meredith and Jennie

Tis' The Season

Jennie O'Dell

One of the most FUN parts of working at beyourself is getting a chance to collaborate with local creatives! There is nothing more special than working with like-minded individuals that want to produce meaningful work, build each other up, and make their clients feel like ONE IN A MILLION!  Last Sunday, Chelse (CHELSE LYN PHOTOGRAPHY), Sammi (Hair By Sammi) and I got together for a Holiday shoot! The day was full of laughs, bomb braids, top model worthy posing, and eye-catching photography.

One of the most FUN parts of working at beyourself is getting a chance to collaborate with local creatives! There is nothing more special than working with like-minded individuals that want to produce meaningful work, build each other up, and make their clients feel like ONE IN A MILLION!

Last Sunday, Chelse (CHELSE LYN PHOTOGRAPHY), Sammi (Hair By Sammi) and I got together for a Holiday shoot! The day was full of laughs, bomb braids, top model worthy posing, and eye-catching photography.

Here is the finished product….


Want to have fun with your Holiday look while getting pieces you can wear time and time again?? THIS LOOK IS FOR YOU. Throw the Desert Babe Shag Jacket ($51.00) over the Good To Go Lace Cami ($38.50) with the All About Me Pants ($49.50) and you have the PERFECT outfit for any Holiday party, night out, or special occasion coming up. For a hairstyle that will last ALL NIGHT, go for some braided pigtails!

Shoes: Lily Striped Heel ($36.50)  


Have we told you about our Betty Polka Dot Pant ($36.50) yet?? If not, let me introduce you to one of the most comfortable AND stylish pants ever. Wear them with the All About You Sweater ($46.50) and you are good to go for the Holidays! And if you are going to wear an outfit as awesome as this one, you are going to need an equally as amazing hairstyle to go with it like the twists Sammi did on Tiffany!  

Shoes: Portia White Slingback Heel ($36.50)


There is nothing more timeless than an asymmetrical body-con dress like our She’s Irresistible Dress ($39.50). You can easily dress up this outfit with fun accessories or wear a statement coat with it like our Central Park Teddy Bear Coat ($78.50) to keep you warm! To finish off your look, do something fun and different with your hair this Holiday season, like some twisted pigtails!

Shoes: Katz Black Ankle Strap Heel

Thank you to Chelse Lyn Photography for capturing these photos in all of its realness, through all of the hiccups, cold weather, and laughs along the way  

Make sure to check out her work and book a session with Chelse Lyn Photography at


If you are needing a quick updo, a simple trim, or a new hair style or the New Year make sure to visit Sammi at Hank & Ax or on her Instagram, @hairby_sammii!


Don’t forget to check out all of the amazing clothes at beyourself either online or in-store!

Happy Holidays!


Holiday Pregnancy Look Book with Tawny

Jennie O'Dell

It’s that time of year for Holiday Parties, Family Photos, and celebrating any big moment in life! We had the opportunity to shoot with Tawny, who is 32 weeks pregnant and radiant, to put together this look book for the Holiday Season!


Our Cozy Winter Sweater ($41.50) is the perfect top to wear this season! Oversized sweaters are a great go to piece to wear when you are expecting and the neutral color block is a classic, timeless style that you’ll be able to pair with anything. Plus, you can wear this top comfortably after you give birth!

Now these jeans have been tried and loved by anyone and everyone that has put them on! Not only is the waistband suuuuper stretchy, but the magic of these pants is that they are actually SPANX! The SPANX material helps you feel put together while being comfortable! **These are a great option for Thanksgiving!! No need to unbutton your jeans at the end of the meal when you have a stretchy waistband!!

Pair our Cozy Winter Sweater and SPANX Ankle Jean-ish Legging ($98.00) with a chunky heel like our Mariko Oatmeal V Cut Heel ($37.50) and you have the perfect outfit!

Need a dress for the Holidays? Our Juliette Dress (Available in Two Colors, $56.00) is a great option! The metallic gold pinstripe gives the dress a festive look, the empire-waist is perfect if you have a bun in the oven, and the balloon sleeve with the ruffle sleeve adds a feminine touch! The Boho look is a great trend for any woman that is expecting and the draping effect is a perfect style keeps the look of the dress after your baby arrives!  

Two Words: WRAP DRESS! This should be a staple in everyone’s wardrobe. The benefits of a wrap dress are endless: wear it during or after your pregnancy with ease with the ability to adjust how tight or lose you tie the dress, wear it as a kimono by tying the straps in the back, dress it up with heels or dress it down with some cool combat boots, need I go on??

Side Note: Our Goldie Chunky Combat Boot (Available in Black and Grey, $48.50) have been tested and approved as the go to shoe if you are going to be on your feet for a long period of time!

Make a statement this Holiday season in our boldly striped sweater (Harper Striped Sweater, $42.00) while staying warm and cozy! This top is great to wear with a pair of jeans, like our Light of Day Skinny Jean ($80) and a pair of heels (Mariko Oatmeal V Cut Heel, $37.50) or rock it with some leggings and booties for a more casual look!

If you didn’t know already, we have a thing for jumpsuits here at beyourself. Ones like the Sienna Plaid Jumpsuit ($49.50) are a perfect way to feel comfortable while going from one Holiday gathering to another. Layer the You’re The One Crop Top ($34.00) underneath and you are good to go!

We hope that you got a couple of ideas for ways to show off your baby bump this Holiday Season! We just wanted to show all of the newly pregnant women that come into our store that they don’t; necessarily have to wear maternity clothes or think that they cannot shop at beyourself because of their baby bump! (Owner, Jennie O’Dell wore only beyourself clothes during both of her pregnancies.) It is all about finding pieces that make you feel comfortable and confident while you’re pregnant and ones that you can keep wearing after you give birth to your bundle of joy!

So, stop into either beyourself store and we would LOVE to help you find an outfit for any occasion that makes you feel confident and good about yourself!

always beyourself,