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BE BOSS Indigo Eye Designs by Kelsey Young

Jennie O'Dell

I met Kelsey a little over a year ago when she first started working at beyourself. She walked up to me, said, “Hi, I’m Kelsey!”, and automatically gave me a huge bear hug. In that moment, I thought, “this girl is so sweet and genuine...I like her already”. In the year that Kelsey has been working at beyourself, I soon learned that there was more to her than warm hugs and a smile that will light up a room. She is a boss babe who is working two jobs, all while making her mark in Fashion Design AND building her career as an Esthetician.

Photograph By: Michael Pysh

Photograph By: Michael Pysh


It all started eight years ago when Kelsey would attend rave festivals where everyone would make their own costumes.

She began by making fluffies - furry leg warmers or boot cover ups - for herself, but soon decided to sell her creations at festivals and art shows. Kelsey got her following by selling upcycled clothes, hula hoops, and wire wrapped jewels with her original business, Spirit Custom Creations. After three years with this brand, Kelsey realized that she wanted to focus on sewing and creating her own line so that she could build a business.  

Thus Indigo Eye Designs was born.

“Indigo Eye Designs was based on being inspired by the rave scene….when you go to that kind of place, it is really open with loving arms and everyone is accepted for who they are regardless of what you’re wearing. What you are wearing is an art form and how you express yourself. I wanted to bring that feeling out into the everyday life; so encouraging people to wear what they want to wear, not just in show, but in regular life. That is what my motto is, that is what Indigo Eye Designs is: be who you are regardless of your age, gender, size…. Wear what you want to wear. Be who you want to be, regardless of the restrictions society has put on you. Do you regardless of it.”

Where the name, Indigo Eye Designs, came from…

“I’m really into energy. I’m a reiki practitioner, and I’m really into chakras: the seven main energy points of the body. Indigo Eye represents our third eye chakra because our third eye chakra is the color indigo and it’s the mind’s eye. So, Indigo Eye, I create everything in my mind’s eye before I actually create it.”

Omaha Fashion Week

After talking to her friend, Crystal, who is also a fashion designer and hugely involved in Omaha Fashion Week (OFW) and fashion weeks across the country, Kelsey got the idea of applying to showcase her line at the 2018 show. With a little hesitation and some words of encouragement from her friend, Kelsey applied and got accepted to be apart of Omaha Fashion Week 2018.

“I applied last year, and I got accepted and I did OFW 2018 and I just did me...and I just keep doing me and it keeps going and that’s what I want to tell everybody, just keep doing you.”

Taking inspiration from the rave scene, Kelsey has developed her own identity. “I use bold, black and white stripes, colors, and flashy sequins because it is eye catching”.

Some of her most memorable pieces:

The Indigo Angel made up of the Jellyfish Jacket and the Wicca Dress

First Photograph By: Heather and Jameson Second Photography By: Mike Machian

Photograph By: Heather and Jameson

Photograph By: Heather and Jameson

“Omaha Fashion Week has given me a new home where I can express myself and I can share my designs and they are still accepted, which is really cool.”

Photographs By: Heather and Jameson

“What’s really cool about OFW is, it’s kind of a mini scene itself. People go to OFW, and being involved in it, one of the best pieces of advice that I got was actually from the guy who started OFW…...I didn’t know he was the guy who started OFW until after talking with him. He told me, the best advice that he could give me was to make things that people want to come and buy to wear to the next show. So people bought my stuff and I went to OFW fall show in August, just to go and people were wearing my stuff and they loved it. You could see this chick who wore the Jellyfish Jacket across the room and everybody loved it and everybody wanted it. And so that was when I was like ‘I’m going to do this again, but do more with the sequins and stripes that everybody loved so much’…..I’m just giving the people what they want, but that's also what I love.” - Kelsey

“That's so cool that you are able to make things that you love, but other people love too. You are not just accommodating a certain market, you are just doing you and people are liking it, following it, and buying it.” - Allie

“And that’s just it. I’m being myself and I want to portray that. That is what my message is to people. If you want to do something with your life, then do it. You don't have to work your regular 9 to 5 job and be miserable. Go out and do what you want to do and make it work. And if you make it work, you can make a living off of it and be happy. FIND YOUR HAPPINESS AND DO IT.” - Kelsey

Kelsey for beyourself boutique

Not only is Kelsey keeping busy creating her new line for the upcoming Omaha Fashion Week, but she is also working with beyourself to recycle pieces that were too damaged to be donated by either restructuring those items, or using the material to make fun accessories!

**Kelsey started out upcycling and recreating clothes and now she is doing that for beyourself. Can you say FULL CIRCLE??**

Some of the awesome pieces she’s made so far….

Turning a Wrap Dress Into a Kimono

Making A Dress Into a Flowy Maxi Skirt


Recreating a Jumpsuit into a Crop Top


Recycling Fabric to Make Hair Ties and Scrunchies

What’s Next?
“My main goal is to eventually become a self owned esthetician, because I love doing esthetics and reiki. That’s my other 50 percent of my life. So...becoming an established esthetician. My other half is, keep pursuing my designer part of my life with Indigo Eye Designs and eventually getting in a store somewhere so people can go to a store to buy my things so they don't have to order online, or they could order at a store, or I could have a rack at a store….having somebody buy my designs and put it on their website...Maybe even later, later down the road, having my own boutique, but have it just be consignment so I can help other artists get their art out there. Whether it be designs, paintings, jewelry making...just having a small shop for consignment to help other artists get their art out there into the local community….I think having a spot where local artists can be recognized locally would be….that's like my ultimate dream.”

What does being yourself mean to you?

Being yourself means to me, showing who you truly, genuinely are regardless of what other people think and staying true to yourself regardless of the judgments society puts on us and holding your head high, being proud of who you really are regardless of your age, gender size….holding that confidence” and having people around to help you be who you are.

“I get off on helping and picking people up and making them feel good about themselves.” - Kelsey

“That is what I love so much about styling people and putting them in clothes that I think they would look amazing in….you (Kelsey) probably get it a lot working at beyourself and also designing clothes. You come up with these creations and outfits and people say “I would never think of wearing that.” - Allie

“Oh all the time! I’m too old to wear that, I’m too fat to wear that, I’m too….and it’s like, no no no, you are not - everybody, every BODY is different, age is just a number...People, especially women, think “After this age I can’t wear this. After I have children I can’t do this”, but no, if you want to do it, JUST DO IT!” - Kelsey

“F whatever society thinks.” - Allie

“It’s all about making a piece fit your style and being comfortable in it, in your own body.” - Kelsey

“If you want to wear a deep v bodysuit and you are sixty years old, fucking rock it.” - Allie

“Like me, if you want to wear bright neon velvet pants and a bunch of sparkly sequins out to brunch then do it!” - Kelsey

“Yeah, if people want to look, then let them.” -Allie

“We get people in all the time that say, “I wish I could wear that, I wish I could pull that off”, but the truth is, you can. It’s a mindset, you can do whatever you want.”  - Allie

Photograph By: Heather and Jameson

Photograph By: Heather and Jameson

Closing Remarks

“I’m just really appreciative of all of my supporters…..I mean I wouldn’t be able to do it without the support of others: people buying things from me, encouraging me to go out and do the things that I do, so I am just really appreciative of all of the wonderful people in my life.” - Kelsey

Where can you catch Indigo Eye Designs at next?

Kelsey will be showing her new line at the Omaha Fashion Week Spring 2019 show on March 2nd.

Use the promo code “INDIGO” for 15% off your sale!

always beyourself,


Galentine's Day is the New Valentine's Day

Jennie O'Dell


Spread The Love

The misconception about Valentine's Day is that most people believe you have to have a boyfriend in order to validate the meaning of the holiday, but this is NOT the case! The holiday isn't always about boyfriends, fancy dinners, bouquets of roses, and giant stuffed animals. (Although, if this is what your Valentine's Day looks like, we are happy for you!) Valentine's Day is about spending the day with the people you love and showing them why they mean so much to you! For some, Valentine's Day will simply mean grabbing your best gal friends for a night out on the town and turning Valentine's Day into Galentine's Day! Whether you're going out to dinner, to the bars or clubs, or having a night in with Chinese take out and cheesy chick flicks, there is ALWAYS a way to spend quality time together. But a special day filled with your special people means having a special outfit for the occasion!

To the gals who need a little flare this Galentine's Day, we have some great outfit options that will transition you from day to a wild night out on the town! We dined at a Haymarket hotspot that offers an amazing visual experience as well as a divine experience for your taste buds! HopCat is decorated floor to ceiling in fantastic art and offers unique beverages and other delicious menu options! HopCat is known for their famous fries, so Shelby and I ordered the Mushroom & Swiss Stuffed Burger, a side of fries, and treated ourselves to the Peanut Butter Porter Pie for dessert. Let me tell you, it was FANTASTIC! I am a french frie LOVER and I always say I rate a place by their french fries and while they were truly amazing, I have to say the atmosphere and great service alone are enough to keep me coming back! HopCat is DEFINITELY a place you will want to wine and dine as soon as possible if you haven't already indulged yourself!


(Pictured Above) Blushing Velvet Crop Tank. $26.50, Keep Me Waiting Blouse. $42.50, Python Snakeskin Shorts (yellow and white). $41.50, Stack Chunky Lace Up Boot (camel and black). $49.50


(Pictured Above) State Of Mind Knit Top (white and black). $39.50, Hello Sunshine Pant. $54.00, Wulff Cut Out Mule Sandal (grey and black). $35.00


Sometimes being low-key with your gals, vegging on the couch with take out and a box of chocolates is the BEST way to go, so here are your comfy fits to get you through the day!

(Pictured Above) Hamptons Leopard Cami. $38.50, Led Zeppelin U.K. 69 Tour Tee. $68.00, Uptown Girl Pant (sand and black). $39.50, Wulff Cut Out Mule Sandal (grey and black). $35.00


(Pictured Above) You're The One Crop Top (black, ivory, light olive, heather grey, navy, and burgundy). $34.00, Blushing Velvet Blazer. $42.50, Wild One Leopard Bike Short. $29.50, Stack Chunky Lace Up Boot (camel and black). $49.50

If Valentine's Day isn’t for you, we won't hold it against you! Grab your girls, hit up your favorite bar, and drown out the holiday of love and just have fun with it! We selected the perfect anti-love day outfits for you!

(Pictured Above) All Twisted Bodysuit (black and hunter green). $37.00, Lydia Striped Mini Skirt. $38.00 , Milkyway Snakeskin Bootie (beige and red). $45.00


(Pictured Above) Remy Lace Cami also (black, red, deep teal, ivory and camel). $38.50, In Stride Moto Jacket (black and white). $71.00, Let Me Live HR Skinny. $44.50, Mariko Leopard Mary Jane Heel. $37.00


So Fine

It doesn't matter how you're spending your Galentine's Day as long as you are doing what you love with the people you love! Even if you are anti-Valentine's Day, sometimes the best way to show the people you care about them is as simple as spending the day with them!

Go out and spread some love and remember to always beyourself!



BE BOSS Noni Williams

Jennie O'Dell

It started off as just a photo shoot. It turned into two women chatting away - in between shots and outfit changes - about work, school, family, obstacles we’ve faced trying to reach our goals and how we’ve overcome them. Noni is a mathematics grad student working in data science, high school slam poetry coach, photographer and so much more all at the age of 25. She has accomplished it all with GRACE, perseverance, against adversity, all while keeping a smile on her face. This is what the definition of “boss” has morphed into for me.

So instead of just having a great memory from a photo shoot, we at beyourself decided to make this a thing – telling all of you be babes out there stories of women who are kicking butt at whatever they are doing in life.

This is the be boss series – not just to coincide with the name beyourself, but in hopes that for anyone reading these blog posts to find fortitude to BE a boss in their everyday life.


It has been said time and time again, but not enough people listen and act.


When you are able to nurture a hobby at a young age and integrate it into your adult life is an incredible thing. “If you are lucky enough to find your passion at a young age, don’t be afraid to foster it and let it grow….If you have this thing that you feel really passionate about, jump in with both feet.” Her love of math started at a young age and became a subject she could pursue in graduate school alongside data analytics.

“For me, math…in the bare sense of it is, finding a way to give context to the universe.” –Noni

Noni’s choice to pursue a Masters in a subject where she was a minority was not easy, but believes that everyone should OWN their choices. In a field where white men are the majority, there was an invisible, but ever apparent, wall between Noni and everyone else.

“As a black woman, I never saw myself reflected in the classroom and so that just compounded with not feeling like I could communicate with anyone…..There was a big push to get brown students into the classroom, but not a lot to make us feel welcomed or retain us.” – Noni

Even with this dissonance, Noni pressed on no matter how many times she became discouraged by the lack of diversity, from being thought of by her colleagues as inferior because she was a woman, or by being told she had to solve a problem a certain way no matter how valid her argument was.

“People want to invalidate answers when those that don’t look like us, or think like us stand up and give it.”

Life Lesson From Noni: When you are being discouraged and told that you are not doing something right or the “correct” way, as long as you are able to solve the problem in the end, do not let them put you down or invalidate you. We all have a different way of thinking, there is no “normal” we are all UNIQUELY OURSELVES and that is valid.

But none of this can be done without a support system or role models.

“100%, I don’t think I would be where I am today without my support system.” – Noni

Please remember: if you think you have no one behind you, you always do. Do not be afraid to ask for help or support, and NEVER be afraid to advocate for yourself.

Please remember: if you feel like you don’t have any role models in the field you are pursuing ...sometimes it isn’t easy to find them in person, but you can in books, through a public figure, or in a different field. Just because someone is pursuing a path different than yours does not mean you can’t look up to them. You can look up to their work ethic, how they overcame adversity, or how they make a positive mark on society. BUT not only should you find role models to look up to, but you should be a role model, for those you know are looking up to you AND for those you don’t know are looking up to you.

“If you feel like you don’t have someone to look up to, you must remember that there must be other people who feel that way…..Don’t be afraid to find your role models wherever they are….if you don’t see it, don’t be afraid to be it.”

Please remember: if you think that the field you want to pursue is over saturated. Even if you see it, don’t think there are too many people in that space. Create your own space. “There is always room for you to showcase what you like and what you love.” Do not compare yourself to others, or think that you have a certain timeline to accomplish a goal. Set goals, but accomplish them organically.

“There are going to be people out there that are going to put you down, make you feel inferior, and not worthy of your dreams, but remind yourself; you are worthy, important, beautiful, and amazing. You deserve everything that you work towards.”

“YOU SET THE TONE OF HOW OTHERS THINK THEY CAN TREAT YOU.” Which is all encompassing of this blogpost – “showing people, telling people, and having them recognize how you should be treated; how you deserve to be treated….and giving yourself enough GRACE to know when to set your boundaries and what those boundaries are.”

Please remember self-care and self-love. Noni remembers a time where she was “trying to be too much for other people.” She recognized this and asked herself, “Do I feel like this is nurturing me? Do I feel like I have a chance to be still? Do I have a chance to rest? Am I grateful for what I am doing? Do I feel appreciated?”

If you answered NO to any of these questions, remember, it’s okay to take a step back. “It is important to be mindful of the balance.”

What does being yourself mean to you?

“I think for me, being yourself is finding the self-love and finding the self-confidence to not be afraid to live how you want to live.”


From Noni.

“To people who once liked math but feel like maybe at some point you got away from it because we have this huge stigma against math especially in this country, especially for women. If you feel like you have an interest in something or a passion in something, don’t let somebody tell you it is not for you or that space isn't for you. Discover for yourself, see if the space is for you for yourself.”

From Noni’s mom who we casually ran into at the coffee shop we met at.

On the topic of authenticity “if you are going to be present, you may as well be you. There is only one of you, you don’t need to be anyone else. If you are being true to yourself, then you are authentically showing up and everyone else gets to experience you in that way. And it also helps reinforce that you know who you are and you start to trust your gut more often.”

The Georgian Hotel

Jennie O'Dell

And we are BACK in sunny Cali! With winter well underway, we needed a beach fix STAT. Where better to stay than in beach town, Santa Monica, at The Georgian Hotel?


h o t e l a m b i a n c e


The Georgian is a quaint little hotel right off the beach and steps away from the Santa Monica Pier. The hotel serves a DELICIOUS breakfast as well as yummy drinks that are much needed after a long days work!


Only blocks from our hotel is the Bay Cities Italian Deli and Bakery. Rain or shine, this hidden treasure is a MUST while staying in Santa Monica!


w a r d r o b e


Nina Oversize Leopard Jacket $65, Stack Chunky Lace Up Bootie $49.50, Sienna Distressed Jean $72

Central Park Floral Dress $67.50, Hat $20, Stack Chunky Lace Up Bootie $49.50


Louise Polka Dot Skirt $45, Sublime Freedom Soho Sweatshirt $68 -DIY crop the sweatshirt for a trendy new look!

Gold Smiley Crop Sweatshirt $110, California Dreamin Crop Flare $78, Count Me In Polka Dot Top $56, Wild One Striped Dress $51, Stars Align Tee $48.50, Stack Chunky Lace Up Bootie $49.50

Shop all of these looks now available in-store!

It never gets old exploring such an amazing city! We can’t wait for our next Los Angeles adventure!


-Meredith and Jennie

Tis' The Season

Jennie O'Dell

One of the most FUN parts of working at beyourself is getting a chance to collaborate with local creatives! There is nothing more special than working with like-minded individuals that want to produce meaningful work, build each other up, and make their clients feel like ONE IN A MILLION!  Last Sunday, Chelse (CHELSE LYN PHOTOGRAPHY), Sammi (Hair By Sammi) and I got together for a Holiday shoot! The day was full of laughs, bomb braids, top model worthy posing, and eye-catching photography.

One of the most FUN parts of working at beyourself is getting a chance to collaborate with local creatives! There is nothing more special than working with like-minded individuals that want to produce meaningful work, build each other up, and make their clients feel like ONE IN A MILLION!

Last Sunday, Chelse (CHELSE LYN PHOTOGRAPHY), Sammi (Hair By Sammi) and I got together for a Holiday shoot! The day was full of laughs, bomb braids, top model worthy posing, and eye-catching photography.

Here is the finished product….


Want to have fun with your Holiday look while getting pieces you can wear time and time again?? THIS LOOK IS FOR YOU. Throw the Desert Babe Shag Jacket ($51.00) over the Good To Go Lace Cami ($38.50) with the All About Me Pants ($49.50) and you have the PERFECT outfit for any Holiday party, night out, or special occasion coming up. For a hairstyle that will last ALL NIGHT, go for some braided pigtails!

Shoes: Lily Striped Heel ($36.50)  


Have we told you about our Betty Polka Dot Pant ($36.50) yet?? If not, let me introduce you to one of the most comfortable AND stylish pants ever. Wear them with the All About You Sweater ($46.50) and you are good to go for the Holidays! And if you are going to wear an outfit as awesome as this one, you are going to need an equally as amazing hairstyle to go with it like the twists Sammi did on Tiffany!  

Shoes: Portia White Slingback Heel ($36.50)


There is nothing more timeless than an asymmetrical body-con dress like our She’s Irresistible Dress ($39.50). You can easily dress up this outfit with fun accessories or wear a statement coat with it like our Central Park Teddy Bear Coat ($78.50) to keep you warm! To finish off your look, do something fun and different with your hair this Holiday season, like some twisted pigtails!

Shoes: Katz Black Ankle Strap Heel

Thank you to Chelse Lyn Photography for capturing these photos in all of its realness, through all of the hiccups, cold weather, and laughs along the way  

Make sure to check out her work and book a session with Chelse Lyn Photography at


If you are needing a quick updo, a simple trim, or a new hair style or the New Year make sure to visit Sammi at Hank & Ax or on her Instagram, @hairby_sammii!


Don’t forget to check out all of the amazing clothes at beyourself either online or in-store!

Happy Holidays!