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FREE SHIPPING ON ORDER OF $75+

  • NEW ARRIVALSNEW ARRIVALS
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FCO Fence Hitter

$69.50
Cross My Heart Colorblock TopCross My Heart Colorblock Top

Cross My Heart Colorblock Top

$49.50
Sold out

Lake Days & Laundry Lines Sweatshirt

$59.50

Freedom Flag Tank

$34.50
Summer Eve  Flowy TankSummer Eve  Flowy Tank

Summer Eve Flowy Tank

$42.50

Golden Hour Stripe Vest

$44.50
Long Patchwork Duster

Long Patchwork Duster

$67.50
Black Sands Duster

Black Sands Duster

$58.50
Easygoing Liberty TopEasygoing Liberty Top

Easygoing Liberty Top

$42.50
Sally The SailorSally The Sailor

Sally The Sailor

$69.50
Cropped Utility Top With Oversized PocketsCropped Utility Top With Oversized Pockets

Cropped Utility Top With Oversized Pockets

$54.75
Maxi Colorblock Sunrise Faux Suede VestMaxi Colorblock Sunrise Faux Suede Vest

Maxi Colorblock Sunrise Faux Suede Vest

$74.50
Saddle & Style SweaterSaddle & Style Sweater

Saddle & Style Sweater

$48.50
Classic Charm SweaterClassic Charm Sweater

Classic Charm Sweater

$42.50
Americana HoneyAmericana Honey
Sold out

Americana Honey

$48.50
The Willow DusterThe Willow Duster

The Willow Duster

$74.50
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About the Shop

beyourself was established in April 2005 in Omaha, Nebraska by two sisters: Jennie O’Dell and Kim Vasey. Our mission is to make every woman feel beautiful in her own skin. Our primary mission is to promote self-esteem. We feel that women of all sizes should be celebrated and love their bodies. In 2024, beyourself boutique transitioned to online only and hosting monthly local pop-ups. We are also offering private styling by appointment!

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