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2140 Winthrop Road
Lincoln, NE, 68502
United States

402.261.5397

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Welcome to Be Yourself. A clothing boutique for women of all ages and sizes located in Omaha and Lincoln, Nebraska.

IT’S GAME TIME!

Shop our game day collection
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WHAT’S NEW?

SHOP ALL OF OUR NEW SUMMER ARRIVALS

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NEW PLUS SIZE ARRIVALS

SHOP PLUS SIZE
a button down + jeans = the perfect weekend ‘fit
have you checked out our new line of sunnies available in store!? . . for every pair purchased, DIFF donates a pair to someone in need!!
fall shoes for the win🌟
FLORAL for Fall?! we say yes!! come shop with us from 10-6 today🖤🖤
✖️ready for the weekend✖️
one, two, or three? which look would you rock this weekend!?
✨NEW JEWELS✨ are now live on our website and available in store!!
★NEW ARRIVALS ★ shop all of these pieces and more in store from 11-7pm today!!
all of our fall NEW ARRIVALS make summer coming to an end okay🤩
★NEW ARRIVALS ★ in store now!

Nice to meet you.

Welcome to beyourself online! 

For the past 14 years, beyourself's mission has been to make every woman feel beautiful in her own skin. Our mission is designed to promote positive self-esteem and for our customers to focus on how they feel and fit in our clothing rather than the number on the tag. Therefore, in our stores we have developed a color-dot sizing system. This system works so well because every garment that arrives at our store is tried on by fit models to ensure that each piece of clothing is sized consistently and correctly. So there in not any confusion, and we cannot be with you to explain this policy to you, you will not see the color-dot system on our website. Never fear, we are approaching everything the same way.  We still will be trying every piece on our fit models and we will be telling you – our customers – when things fit differently.  We also will be telling you the size the model is wearing and her height to aid your selection even further.  So have a great time shopping, and remember to always beyourself!

 

be creative. be bold. be you.