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2140 Winthrop Road
Lincoln, NE, 68502
United States

402.261.5397

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Welcome to Be Yourself. A clothing boutique for women of all ages and sizes located in Omaha and Lincoln, Nebraska.

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SPRING FEVER

SHOP ALL OF OUR NEW SPRING ARRIVALS

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THE NEW NEW

SHOP ALL OF OUR NEW TOPS

TOPS
✨COME CELEBRATE WITH US✨ We are celebrating our 14th Anniversary in stores Thursday 4/25/19 - Sunday 4/28/19. Everything is 30% off in stores and all sale items are $14 and under. PLUS, earn $10 BE CASH for every $100 you spend (redeemable 5/14 - 5/19). We will also be giving away 14 $25 gift certificates. To enter, you will just need to check in on facebook when you come shop at the stores! We will also be providing some delicious cookies on Thursday (while they last). We want to thank you all for your continued business and support over the last 14 years! We are truly grateful for each and every one of you. Hope to see you all soon!
Exciting news ladies!!!! Our favorite sandal is now available in ✨TAN✨ Shop these bad boys now available in-store and online!
✖️RESTOCK✖️ Our favorite grid print blazer is BACK IN STOCK!!!! Stop in and snag yours today!
*MAKE EVERY DAY EARTH DAY* Everyday we should be grateful for the beautiful planet we live on! In celebration, on Tuesday (April 23rd) and Wednesday (April 24th), when you bring in your own reusable tote bag, you will receive 10% off of your entire purchase on regular priced items! Let’s come together this #earthday and everyday as a community to make our world beautiful!
Our ☀️FOREVER YOUNG CROCHET OVERALLS☀️ are perfect for spring! Shop this look in-store or online today
On Wednesday’s we wear 🐾PINK🐾 Stop in today and shop this look plus all of our other new arrivals ✨
✖️NEUTRALS✖️ will always be a go-to! Shop all of these looks in-store or online today
Couldn’t be more obsessed with our ✨NEW ARRIVALS✨ That have just hit the floor! Stop in this week to shop all the new new including our Panama Printed Tube Dress🌸
Can we make everyday a 💥SUNDAY FUNDAY💥!?! Shop this cutie graphic tee in-store or online today! Don’t forget to bring in your reusable tote today to shop to get 10% off your purchase✨
Major crush on our 🌸BARCELONA FLORAL BODYSUIT🌸 Now available in-store or online!

Nice to meet you.

Welcome to beyourself online! 

For the past 13 years, beyourself's mission has been to make every woman feel beautiful in her own skin. Our mission is designed to promote positive self-esteem and for our customers to focus on how they feel and fit in our clothing rather than the number on the tag. Therefore, in our stores we have developed a color-dot sizing system. This system works so well because every garment that arrives at our store is tried on by fit models to ensure that each piece of clothing is sized consistently and correctly. So there in not any confusion, and we cannot be with you to explain this policy to you, you will not see the color-dot system on our website. Never fear, we are approaching everything the same way.  We still will be trying every piece on our fit models and we will be telling you – our customers – when things fit differently.  We also will be telling you the size the model is wearing and her height to aid your selection even further.  So have a great time shopping, and remember to always beyourself!

 

be creative. be bold. be you.