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2140 Winthrop Road
Lincoln, NE, 68502
United States

402.261.5397

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Welcome to Be Yourself. A clothing boutique for women of all ages and sizes located in Omaha and Lincoln, Nebraska.

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SUN SEEKER

SHOP ALL OF OUR NEW SUMMER ARRIVALS

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THE NEW NEW

SHOP ALL OF OUR NEW SUMMER TOPS

TOPS
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NEW PLUS SIZE ARRIVALS

SHOP PLUS SIZE
one more work day until the weekend 🙌🏻 . . THANK YOU to all of our customers who made the first day of tent sale a success! We appreciate you all! Tent Sale is going on until the end of the week (7/21) so make sure to stop by either beyourself locations to snag some goodies!! 🦋
that new new 🤩 shop all of our new arrivals online or in store today! . . and did you hear? TENT SALE is happening today through Sunday (7/21) in store only at both the Omaha and Lincoln Location!
your new favorite summer slides ☀️ you don’t want to miss out on all of our NEW ARRIVALS! . . . and don’t forget to stop by to shop the first day of our annual TENT SALE! we have markdowns that are up to 90% off!!
it’s the most wonderful time of the year.....it’s ✨TENT SALE ✨plus we are doing a GIVEAWAY to celebrate! . . . tag your friends who you would like to shop the sale with for a chance to win one of ten gift certificates! entries will be taken until 7/21 at midnight and the winners will be announced the following day (7/22).
we love a good summer set 🌺🐚
💥and that’s a fact 💥
need some outfit ideas? we’ve got you covered 😎
don’t forget to accessories!
Hey sorority babes! How excited are you for HUSKER FOOTBALL to start?! We are launching all of our GAME DAY GEAR soon and would love to host a pop up for any sorority interested in getting a sneak peak at all of our awesome pieces! If you are interested please DM us or comment a 🏈 on this post and we’ll reach out to you!
WE LOVE A GOOD SET...shop our Back in Session Crop Tank and Denim Shorts in store today!

Nice to meet you.

Welcome to beyourself online! 

For the past 14 years, beyourself's mission has been to make every woman feel beautiful in her own skin. Our mission is designed to promote positive self-esteem and for our customers to focus on how they feel and fit in our clothing rather than the number on the tag. Therefore, in our stores we have developed a color-dot sizing system. This system works so well because every garment that arrives at our store is tried on by fit models to ensure that each piece of clothing is sized consistently and correctly. So there in not any confusion, and we cannot be with you to explain this policy to you, you will not see the color-dot system on our website. Never fear, we are approaching everything the same way.  We still will be trying every piece on our fit models and we will be telling you – our customers – when things fit differently.  We also will be telling you the size the model is wearing and her height to aid your selection even further.  So have a great time shopping, and remember to always beyourself!

 

be creative. be bold. be you.