Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

2140 Winthrop Road
Lincoln, NE, 68502
United States



Welcome to Be Yourself. A clothing boutique for women of all ages and sizes located in Omaha and Lincoln, Nebraska.



your favorite FALL trends are here


Fall In Love

with all of our new cozy fall sweaters and tops



Nice to meet you.

Welcome to beyourself online! 

For the past 13 years, beyourself's mission has been to make every woman feel beautiful in her own skin. Our mission is designed to promote positive self-esteem and for our customers to focus on how they feel and fit in our clothing rather than the number on the tag. Therefore, in our stores we have developed a color-dot sizing system. This system works so well because every garment that arrives at our store is tried on by fit models to ensure that each piece of clothing is sized consistently and correctly. So there in not any confusion, and we cannot be with you to explain this policy to you, you will not see the color-dot system on our website. Never fear, we are approaching everything the same way.  We still will be trying every piece on our fit models and we will be telling you – our customers – when things fit differently.  We also will be telling you the size the model is wearing and her height to aid your selection even further.  So have a great time shopping, and remember to always beyourself!


be creative. be bold. be you.