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About the Shop

beyourself was established in April 2005 in Omaha, Nebraska by two sisters: Jennie O’Dell and Kim Vasey. Our mission is to make every woman feel beautiful in her own skin. Our primary mission is to promote self-esteem. We feel that women of all sizes should be celebrated and love their bodies. In 2024, beyourself boutique transitioned to online only and hosting monthly local pop-ups. We are also offering private styling by appointment!

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