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NEW SPRING ARRIVALS JUST DROPPED! FREE SHIPPING ON ORDER OF $75+

  • NEW SPRING 2025NEW SPRING 2025
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AMERICANA COLLECTION

The Red, White, and Blue

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Rosa Ruffle Denim RomperRosa Ruffle Denim Romper
On sale

Rosa Ruffle Denim Romper

$24.99 $64
Go For It Tube Sweater DressGo For It Tube Sweater Dress
On sale

Go For It Tube Sweater Dress

$23.99 $67
Play The Game Pleated RomperPlay The Game Pleated Romper
On sale

Play The Game Pleated Romper

$18.99 $47
Loverboy Strapless Denim Midi DressLoverboy Strapless Denim Midi Dress
On sale

Loverboy Strapless Denim Midi Dress

$24.99 $76
Selena Crop Denim JacketSelena Crop Denim Jacket

Selena Crop Denim Jacket

$73
Give It Time Bow RomperGive It Time Bow Romper
On sale

Give It Time Bow Romper

$17.99 $52
Be The One V Neck TeeBe The One V Neck Tee
On sale

Be The One V Neck Tee

$19.99 $43
On The Boardwalk Midi DressOn The Boardwalk Midi Dress
On sale

On The Boardwalk Midi Dress

$14.99 $56
Lover Girl Gingham Crop TopLover Girl Gingham Crop Top

Lover Girl Gingham Crop Top

$41.50
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About the Shop

beyourself was established in April 2005 in Omaha, Nebraska by two sisters: Jennie O’Dell and Kim Vasey. Our mission is to make every woman feel beautiful in her own skin. Our primary mission is to promote self-esteem. We feel that women of all sizes should be celebrated and love their bodies. In 2024, beyourself boutique transitioned to online only and hosting monthly local pop-ups. We are also offering private styling by appointment!

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